Friday, September 18, 2009

Innovation in mind - Lund, Sweden - Day 2

The second day of the conference Innovation in Lund started with three parallell tracks, consisting of 1) User innovation (Franke etc), 2) Open innovation (Chesbrough etc) and 3) Social innovation (Shirky etc). I finally took the choice of attending the Open Innovation track.

The session started with Christopher Lettl, from Vienna University, talking about user innovation in the medical technology area. Fascinating examples of surgents building fantastic and advanced robots and other tools, that have revolutionized industries, on user communities helping each other finding good solutions etc. Second was Mats Lindoff, who has a history from Ericsson and SonyEricsson, presenting the evolution of mobile phones. Mats argued that it needs a quite high amount of technology push until the infrastructure is developed enough to let users in. It took the telecom industry 20 years. Finally, Henry Chesbrough had a presentation on Open Innovation Business Models, highligting the business model as a key driver for generating profit. A "open" platform based business model such as Apple´s AppStore was pinpoined as the optimum, where outside actors spend thousands of research hours to bring in value to Apple´s platform.

After a short coffee break, some sessions about innovation strategies around the world were held, including Curtis Carlson from SRI International (Silicon Valley), Mu Ronping from Institute of Policy and Management from Bejing and after lunch Harvard Professor Amar Bhidé discussing the failure in the financial sector leading to the financial crisis.

The afternoon ended with two parallel sessions, with 1) discussions on how EI can support regional innovation strategies and 2) a younger generation of entrepreneurs discussing the future.

All in all, the event was very interesting. Especially the first day was enlighting and it is nice to listen to inspiring thoughts. True, it becomes evident from the various examples that the notions of Open Innovation and User Innovation are complex, not easily defined. Often the success stories of openness gets more attention and fascination than critical thoughts or failures. But the conference has anyway nurtured new ideas and relations that will hopefully develop over time.

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