Monday, November 16, 2009

Its like comparing Apples with Pears (AnDroid)

Much exiting happens in the mobile industry for the moment. Attention is moving toward the handheld devices that everyday people walk around in their pockets. One way of seeing it is that organizations now have a chance to approach millions of sensors out in the world, customers using their eyes, ears and brains to collect creative viewpoints into content (text, photos, videos, recorings etc). This is of course increasing in scope when the mobile devices have positioning services, can read temperature and climate data etc. etc. Then the device does not only stay as a private tool (for identidy identificaion, navigation, information search etc), and social tool (conversations, networking etc) but also collects data for organizations to completely transform their business models. Probably for good and for worse.

Two big players are changing the field of mobile industry - none of them coming from traditional mobile industry (supporting Christensens argument in Innovators dilemma). Apple with its well-known success story iPhone, and the upcoming Android, well supported by Google. Apple gets praised for their impressive business model and many companies in various industries are looking to copy their receipt. Google/Android, however, is a future challenger. In a way, one can say it is a competition between "user friendliness" vs "thinkering opportunities", between "slick design" vs ´"variety", between "critical mass" vs "generativity".

Clearly, from a theoretical point of view, the Android approach (open source, less gatekeeping, distributed innovation on both hardware, OS and apps) would benefit the innovation process. "Openness" is a notion that gets applauds by users as well as the media. In the last months, we have for instance seen many new releases of mobile phones (from HTC, Motorola, Ericsson etc) pushing innovation forward. The coming months will be exciting, seeing if also the amount of applications for Android will explode - challenging the critical mass of iPhone.

Openinnovationgbg.se is following this development in the project "Open Innovation in Society", funded by the Swedish Research Council.

See for instance the discussion about the future of mobile industry here (with Steve Gillmor, Michael Arrington, JP Rangaswami, Robert Scoble, Kevin Marks and Saul Hansell) discussing the "iDroid wars" from Nov 12th:

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