Web 2.0.. 3.0.. 4.0...

The notion is interesting in itself, since it aims to define websites with focus on interaction, participation and involvement of users, in opposite to Web 1.0 sites which would be providing one-way information toward passive consumers. As my colleague Kristoffer said on a lunch last week – it is ironic that one calls them 2.0, since Internet the key aspects of Internet have always been about interaction, participation and involvement. That some websites have not been able to fully utilize the interactive opportunities of the new media should not make it eligible to classify them as the standard 1.0.
Anyway, now we see a rapid upgrading process, and discussions about web 3.0 and even 4.0 (where 3.0 is more individualized content derived from web 2.0 platforms, and where 4.0 is up for debate whether it is constant online-sites, real 3D, convergence with biology etc).
Some examples of attempts for Web 3.0 sites would perhaps be the Swedish ventures Newsbrook.se (personalized news site) and totiki.se (an attempt to merge several other web 2.0 sites) although both still in their infancy, and the more diffused iGoogle. An interesting example of Web 4.0 could perhaps be irlconnect.com, which is a Silicon Valley startup aiming to create a visual social network connected to the GPS, Twitter and other technologies to directly link communication to geography. The question from many “oldfashioned” is Do we really wish to be connected always? The answer from the Generation Y is – We already are…
A bit interesting also with irlconnect.com is the (perhaps political) choice of launching the beta-site with only selected web browser compability.

Labels: Web 2.0