Monday, October 5, 2009

Amazon and digital media

An interesting case of digital property issues: Amazon Kindle and its withdrawal (and return) of the book 1984. Short background; in July, Amazon was informed by the US copyright holder that there was an illegal copy of Orwells books 1984 and Animal Farm in the Kindle book store. Amazon therefore decided to erase all the copys of these books, including those that customers already had bought and downloaded into their individual Kindle devices. Read more here. This without asking them first. An uproar against Amazon followed among customers and bloggers.



This case is very interesting, since it put digital intellectual property to test. What is legal? What is fair? Recently, the following message was posted by Amazon, to ask their customers for forgiveness.


This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos
Founder & CEO
Amazon.com"

As you were one of the customers impacted by the removal of "Nineteen Eighty-Four" from your Kindle device in July of this year, we would like to offer you the option to have us re-deliver this book to your Kindle along with any annotations you made. You will not be charged for the book. If you do not wish to have us re-deliver the book to your Kindle, you can instead choose to receive an Amazon.com electronic gift certificate or check for $30.

Please email Kindle customer support at kindle-response@amazon.com to indicate your preference. If you prefer to receive a check, please also provide your mailing address.

We look forward to hearing from you.

Sincerely,

The Kindle Team

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