MTC - Creating Business out of Industrial Offerings based on Services
MTC held a seminar yesterday on the topic "Business out of Industrial Offerings based on Services" in the Volvo Trucks' premises on Lindholmen, Gothenburg. The main purpose was to share learning and experiences from a VINNOVA-funded project "Developing Industrial Offerings". Several industry companies, such as Volvo, AGA, SAAB and ESAB, gave thoughts on their journey toward being more service focused in their offerings. The keynote speaker was Tony Helsham, SVP and head of Volvo Soft Products.
It was an interesting afternoon, where many of the companies highlighted the organizational and cultuarl challenges in the movement toward service offerings. The need to visualize the changes internally as well as externally was put up as one key-take-away.
From an Open Innovation perspective, the seminar was interrelated but not highly overlapping. The discussions were mainly held on services developed and controlled within each firm. Even bigger challenges (and perhaps potentials) arise when the innovation processes involve many actors - from the organizational-, intellectual property- and (information) technology perspective.
It was an interesting afternoon, where many of the companies highlighted the organizational and cultuarl challenges in the movement toward service offerings. The need to visualize the changes internally as well as externally was put up as one key-take-away.
From an Open Innovation perspective, the seminar was interrelated but not highly overlapping. The discussions were mainly held on services developed and controlled within each firm. Even bigger challenges (and perhaps potentials) arise when the innovation processes involve many actors - from the organizational-, intellectual property- and (information) technology perspective.
Labels: MTC seminar
